The Fintech Times

The Five Most Important Things You Need to Know About Behavioural Economics

https://thefintechtimes.com/behavioural-economics/



behavioural economics

How to Make Lifts Better with Behavioural Economics

https://ilovetonudge.com/blog/2019/9/3/how-to-make-lifts-better-with-behavioural-economics

A Nudge Idea for Moleskine Expired Dairies

https://ilovetonudge.com/blog/2019/6/23/a-nudge-idea-for-moleskines-expired-diaries

How Behavioural Economics is Applied to the Lipton's 5-minute TV Ad

https://ilovetonudge.com/blog/2018/1/12/5-minute-tv-ads-of-lipton


Academic

Brand talkability: an investigation of the concept of brand talkability and its antecedents

https://etheses.bham.ac.uk/id/eprint/5497/

Google Scholar

https://scholar.google.co.uk/citations?user=XuoqDmoAAAAJ&hl=en