Storytelling is the oldest way of communication, probably since Ancient Greek. To be honest, it really works. That's why you are reading this write now.

Our brain has an immune system to new ideas. 

Storytelling and creative thinking are the way to break that immune system and deliver the new ideas to the brain.

That's what I do, understand your audience, understand your solution. Align them together and create stories with behavioural economics tactics. That's how your social media ads work, reach new customers and create a behavioural change.