I Love to Nudge {Formerly Cronus Business Consultancy}
Photo by Max Rentmeester on Unsplash.jpg

About Me

I am a behavioural economics and social media marketing consultant with more than 12-years’ experience in academia and business. I have achieved successful results with more than 34 clients {From startups to billion-pound enterprises}.

I have been a blogger since December, 2009 {My personal blog deals with cars & life}. I was picked-up by Pinterest head office to took part as an influencer pinner during the Pinterest UK launch campaign {#PinItForwardUK}.

The GQ China May 2015 issue featured an interview with me for my blogging experience and how I started.

Before becoming a freelancer, I published an MSc Research thesis on why people talk about brands {University of Birmingham}. The findings establishes the foundations of my services and provides an analytical in-depth view of consumer decision making process.


Behavioural Economics?

A method of economic analysis that applies psychological insights into human behaviour to explain economic decision-making.

A simple definition;

We make irrational decisions and justify them with rational reasons. Behavioural economics enables to understand this pattern.

‘Behavioural economics explains why you don’t save for retirement!’

Where I apply behavioural economics?

Marketing. Social media. Advertisement. Paid campaigns. Strategy development. Policy changes. Creative concepts. Copywriting. HR. UX Research & Design.


A Behavioural Economics Example

Framing Effect

We make a decision based on how the information and data is presented to us.

Unfortunately, we are not very good at analysing data in a short time frame!

The decision making is a combination of both conscious and subconscious choices.

Nowadays, most products are identical and we have to frame them to change our perception!


Both burgers are identical.

However, 75% fat free is associated with healthy, tasty and more desirable in our brain and it is a better option. It is the healthier option!

25% fat focuses our attention solely to the amount of fat inside the meat! This is associated with an unhealthy diet in our brain and we perceive it as an unhealthy option.


Social Media