Academic Life

My academic background started in 2006 as a research assistant at Anadolu University in Turkey.

In 2007, I published a paper at the Atiner Mass Media Conference. "Branding Strategies in the Automotive Industry: Turkish vs Global".

In 2010, I started a MSc Research degree in marketing at the University of Birmingham. I have conducted research to investigate the tendency of consumers to talk about particular brands beyond consumption concerns.

It is available to download from Google Scholar. "Brand talkability: an investigation into the concept of brand talkability and its antecedents".