About Me

I am a behavioural economics and social media marketing consultant with more than 12-years’ experience in academia and business. I have achieved successful results with more than 34 clients {From startups to billion-pound enterprises}.

I have been a blogger since December, 2009 {My personal blog deals with cars & life}. I was picked-up by Pinterest head office to took part as an influencer pinner during the Pinterest UK launch campaign {#PinItForwardUK}.

The GQ China May 2015 issue featured an interview with me for my blogging experience and how I started.

Before becoming a freelancer, I published an MSc Research thesis on why people talk about brands {University of Birmingham}. The findings establishes the foundations of my services and provides an analytical in-depth view of consumer decision making process.